I’m an experienced freelance copywriter, editor and campaign creative connecting brands with culture. Rooted in a foundation of journalism, I’ve been working agency and client-side for over a decade to build stories, campaigns, and help organisations find or finetune their voice. Off duty, you’ll find me looking at life through a lens or nose-deep in a record bin.
Click Work to get an in-depth view of projects and campaigns I’ve worked on since 2018, ranging from billboard copy to creative direction in the realms of tech, music, culture, lifestyle, and events. 

Some of my recent endeavours

Brands: Sonos | Viaplay | IKEA | Jägermeister | Amsterdam Dance Event | Drift om te Dansen | Defenture | Björn Borg | TOTO
Agencies: GoSpooky | Protein | Did Another Thing | Periscoop | First Day of Spring | SocialMediaMen | Good News | Oy

 
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Areas of Expertise:

Copywriting
Content & campaigns
Brand collaborations
Ideation
Interviews
Long form
Transcreation

Clients I’ve worked for and with, past and present.