I'm an experienced freelance copywriter and creative connecting brands with culture. Rooted in a foundation of journalism, I've been working agency and client-side for over a decade to build campaigns, tell stories, and help organisations find or finetune their voice.
Off-duty, you'll find me looking at life through a lens or nose-deep in a record bin.Click Work to get an in-depth view of selected projects, ranging from billboard copy to activations and creative direction in the realms of tech, music, culture, lifestyle, and events.Some of my recent endeavours:
Brands: Sonos | Viaplay | IKEA | Jägermeister | Amsterdam Dance Event | Drift om te Dansen | Defenture | Björn Borg | TOTO
Agencies: GoSpooky | Protein | Did Another Thing | Periscoop | First Day of Spring | SocialMediaMen | Good News | Oy
What I specialise in:
Copywriting
Campaigns & concepts
Storytelling
Tone of voice
Brand collaborations
Creative direction
Interviews
Long form
Clients I’ve worked with, past and present.
