Hiya, I’m Rik.
The long story, short: I'm a freelance senior copywriter & creative connecting brands and culture.
Rooted in journalism, I quickly learned stories fuel pretty much everything we humans do, from choosing your next protein-laced snack to who we vote for. I’ve spent the last 13+ years finding those stories between the lines, shaping them into campaigns for brands and agencies across youth culture, tech, nightlife, and music.
I’ll help you find your voice and drench it in colour through copy, campaigns and cultural activations to reach people inside instead of just on-screen.
I’m the Copy Director at Did Another Thing. Off-duty, you'll find me looking at life through a lens, nose-deep in a record bin or wrangling a hot pan.
Services
Narrative strategy
Brand campaigns
Cultural branding & activations
Creative direction
Tone of voice
Long form & interviews
Copy (obviously)
Over the years, my words and ideas have found their way into coffee commercials, onto billboards, across IKEA walls and rolling off the tongues of (almost) world champions for brands like these.
