I'm a freelance senior copywriter & creative with 10+ years of experience connecting brands and culture.

Rooted in journalism, I read between the lines to tell stories that cut through in our noisy age. I’ve spent most of my career crafting campaigns around youth culture, tech, nightlife, and music, linking the scenes I traverse with brand strategy.

I’ll help you find your voice or drench it in colour through copy, campaigns and cultural activations, reaching people where it matters. Inside, not just on-screen.

I’m also Copy Director at Did Another Thing.

Off-duty, you'll find me looking at life through a lens or nose-deep in a record bin.