Jägermeister

Since its inception in 1935, Jägermeister has become one of the world’s leading spirit brands, boasting a strong focus on and credibility within nightlife around the globe.

I’ve been involved with the brand for over nine years, contributing to numerous projects and campaigns across multiple roles — from copywriter and creative director to project manager, art director, and event organizer, both during my tenure at Protein and later as a freelancer.

I developed content, copy, and concepts for a variety of activations, BTL, ATL, and online campaigns. From 2015 to 2018, I also managed and coordinated the brand’s Dutch social media channels, essentially shaping its Dutch voice during this three-year stint.