Jägermeister

Since its inception in 1935, Jägermeister has become one of the world’s leading spirit brands, boasting a strong focus on – and credibility within – nightlife around the globe.

During my tenure at Protein I was responsible for developing content, copy and concepts across a wide array of activations, BTL, ATL and online campaigns. I also managed and coordinated the brand’s Dutch social media channels from 2015 until 2018, essentially shaping its Dutch voice during this three-year stint.