Sonos
Sonos is one of the world’s cutting-edge home audio brands. Since early 2019, I’ve been acting as Sonos’ semi-in-house Dutch copywriter & localisation expert as part of their marketing team. I help them communicate their products, innovations and brand message in The Netherlands and Belgium.
In broad strokes, I’m responsible for every Dutch word the brand puts to paper and pixel. Whether they form digital creative, social media, blog posts display ads, video & billboard or App Store copy. I also dabble in English for Sonos Global.
Seven years in, I’ve been involved in many projects, from flagship speaker introductions to the launch of Sonos Radio and integrating voice assistants into Sonos speakers. Head to sonos.com to glimpse my work, or scroll down for some of my writings.
The same page, written twice
Both versions are mine: the English original for Sonos Global, and the Dutch for our market.
Sonos Flex
As a pioneering audio brand, Sonos aims to reinvent home listening for now and for the future. Hence the inception of Sonos Flex, a flexible speaker subscription service that provides Dutch customers with amazing multiroom sound for just a small monthly fee.
I’ve been supplying the service with copy since its start 2019, from web (see below) to CRM and social.
